In the last few years, there has been an important but little-publicized shift in the UK Government's approach to health care. It has recognized, quite rightly, that the key to achieving tangible, long-term improvements in the nation's health lies in encouraging people to take greater responsibility for their own health. If this responsibility is to extend to choosing the best medicines available, people must receive reliable information about health-care products. In this article, Howard Stoate MP explores some of the issues around the direct-to-consumer advertising of diabetes and other health products, and proposes a system for improving information and self-management.
UK, Self-management, Government, Advertising, Marketing