Make more noise: forging links with the media

Opinions are divided as to the positive and negative aspects of the growth in the reach and power of the media. Good or bad, the dramatic evolution of the media has undoubtedly created some interesting opportunities for campaign and advocacy organizations that wish to develop links with the media in order to spread their message. Stijn Deceukelier looks at ways in which diabetes associations can maximize contacts with the media.
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media, advocacy, awareness, communications