Staging an effective awareness-raising campaign with limited resources

The Philippines, with a population of 76.5 million, is considered a developing country. Health services are provided by the state through health centres, local clinics and hospitals, as well as private-sector health facilities. While WHO recommends that countries should spend at least 5% of their GNP for health, the Philippines health budget is only around 3.4% of the country’s GNP (264 million USD) – compared with the military’s budget of 566 million USD. Maria Teresa Que describes the efforts of the country’s diabetes-representative organization to raise awareness of the condition and thus protect the country’s limited health resources.
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Keywords: 
Philippine Diabetes Association, awareness, workshop, television, public-information films