We all know those maps in shopping malls that say “You Are Here.” They exist to orient us in unfamiliar territory, tell us where we are, where we want to go and how to get there. Organizations need guidance too. Like people, they do not have a built-in GPS system to help them take the right strategic direction every time. Sometimes, they have been going in a particular direction for some time without realizing they might have taken the wrong turn somewhere. Even the ones that seem successful on the outside may well struggle on the inside.