Diabetes education is one of the most formidable tools for helping to defeat the diabetes epidemic of the 21st century. It is essential for exerting influence on public policies for the prevention and management of diabetes as a means to safeguard public health. For healthcare professionals, diabetes education aids in ensuring evidence-based recommendations are put into practice and for the general public, it is a call to raise diabetes awareness, to highlight its warning signs and to promote early diagnosis. Finally, people who live with diabetes require education for empowerment and the chance for a better life. In our first 2014 instalment of Diabetes Voices, we turn our attention to diabetes educators and people who live with diabetes from Peru and Pakistan for insight into the power of this all too often under-utilised resource.