Hotels in Dubai unite in the fight against Diabetes

International Diabetes Federation and DTCM partner with selected city hotels to launch the “Check Out for Diabetes” charity campaign just weeks before the World Diabetes Congress kicks off in Dubai

Dubai, UAE, 20 November, 2011– The International Diabetes Federation (IDF) and the Dubai Department of Tourism and Commerce Marketing (DTCM) are joining forces with selected hotels in Dubai to launch the “Check Out for Diabetes” charity campaign from 28 November to 11 December 2011.
The “Check Out for Diabetes” charity campaign was specifically designed for hotels in Dubai to encourage them to show their commitment to combatting the burden of diabetes in the region. Participating hotels will donate a nominal amount per night for every room occupied during the campaign to IDF’s Life for a Child humanitarian programme. This programme provides life-saving insulin and care to children with diabetes in developing countries. Hotels will also distribute diabetes information leaflets and display posters to raise awareness of the global diabetes epidemic.
The UAE has one of the highest prevalence of diabetes in the world. A diabetes hot spot, 1 out of 5 people* in the UAE has diabetes. 10.3% of all deaths in the region among adults in 2011 are due to diabetes.

Mario Fetz, External Relations Director at IDF said, “Diabetes is a huge and growing problem and the costs to society are high and escalating. This effort is a good step forward in raising diabetes awareness among the public and giving them an opportunity to make a difference.”
Jerad Bachar, a Director within the DTCM said, “We are proud that the tourism sector has been able to come together for this cause.  The vast reach that this disease has within our community is alarming.  We are optimistic that this campaign and the subsequent congress will bring attention to everyone on how to better protect their health.”
The launch of the “Check Out for Diabetes” campaign is a build-up to IDF’s World Diabetes Congress (4-8 December) in Dubai. The world’s biggest health related congress will put the global spotlight on burden of diabetes in the region.
Find out more information about the campaign and how your hotel can get involved by visiting http://www.idf.org/worlddiabetescongress/check-out-for-diabetes.


* Diabetes comparative prevalence WHO standard, IDF Atlas 5th edition 2011, page 110

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Selected hotels for the “Check out for Diabetes” campaign
Al Jawhara Gardens - http://www.jawhara.ae
Al Jawhara Hotel Apartment - http://www.jawhara.ae/
Al Jawhara Metro - http://www.jawhara.ae
City Seasons Hotel - http://www.cityseasonsgroup.com
Hyatt Galleria Residence – http://thegalleria.hyatt.com
Hyatt Regency Dubai – http://dubai.regency.hyatt.com
Moevenpick Jumeirah Beach - http://moevenpick-hotels.com
Park Regis Kris Kin Hotel  -  http://parkregisdubai.com
Tamani Hotel Marina -  http://www.tamanimarina.ae
The St. George Hotel - http://www.stgeorgedubai.ae
The Versailles Hotel -  http://www.dubaiversailles.com
Towers Rotana Hotel - http://www.rotana.com
All hotels in Dubai are invited to participate. Please contact the International Diabetes Federation.
About the International Diabetes Federation
The International Diabetes Federation (IDF) is an umbrella organization of over 200 national diabetes associations in over 160 countries. It represents the interests of the growing number of people with diabetes and those at risk. The Federation has been leading the global diabetes community since 1950. IDF’s mission is to promote diabetes care, prevention and a cure worldwide.
www.idf.org


About the Life for a Child Programme
Established in 2001, the International Diabetes Federation (IDF) Life for a Child Programme supports established diabetes centres in developing countries in caring for children and young people with diabetes, championing the vision that no child should die of diabetes. The programme is currently supporting over 7,000 children in 36 countries. It is managed by IDF in proud collaboration with the Australian Diabetes Council and HOPE worldwide. Find out more about Life for a Child at www.lifeforachild.org.


About the World Diabetes Congress 2011
The World Diabetes Congress is one of the world’s largest health-related congresses, attracting more than 1000 high level speakers, and representatives from over 200 diabetes member associations from more than 160 countries. The full scientific programme is available here.
This year’s Congress takes place in Dubai, the epicenter of the diabetes epidemic. The next Congress in 2013 will take place in Melbourne, Australia.  
www.idf.org/worlddiabetescongress


About the Dubai Department of Tourism and Commerce Marketing
The Department of Tourism and Commerce Marketing (DTCM) was established in January 1997, replacing the Dubai Commerce and Tourism Promotion Board (DCTPB) that was itself set up in 1989. DTCM’s broad objectives are to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the emirate. It is empowered with the responsibility of organizing the marketing of tourism and commerce for Dubai.   In addition to its primary roles of tourism and commerce promotion, the DTCM also coordinates activities among its stakeholders to promote charitable and environmental programs.


Media contacts:
Marie-Hélène Charles
Communications Coordinator
International Diabetes Federation
Tel +3226795582
Mob +32472644653
MarieHelene.Charles@idf.org

Abdul Rahim Baker
Marketing Manager
Dubai Department of Tourism and Commerce Marketing
Tel +971 (0)4 2010408
abaker@dubaitourism.ae


Date: 
Monday, November 21, 2011