In 2012, six entrepreneurial advocates of the IDF Life for a Child (LFAC) Programme from the Diabetes Online Community (DOC), with support from Johnson & Johnson, created the inspirational “Spare a Rose, Save a Child” campaign and raised US$3,000 for the Programme. This year the group, now called Partnering for Diabetes Change (P4DC), continued their great work for LFAC by running Spare a Rose, Save a Child for a second time. Launched on February 1 the online campaign encouraged people to buy 11 instead of a dozen roses on Valentine's Day, and donate the value of the remaining rose to helping save the life of a child living with diabetes in a developing country. The 2014 effort, bolstered by members of the DOC through blogs, Twitter, Facebook, and other social media, exceeded all expectations, and their own initial target of US$10,000, to raise a stunning total of over US$27,000 from over 800 individual donations.
Kerri Sparling of SixUntilMe, a member of P4DC, shared the following comment: "The Spare a Rose, Save a Child campaign is a community-wide effort, and the fact that we raised over $27,000 proves that. We are working together to make a real difference."
“We're thrilled by the ongoing support of the Diabetes Online Community” says Dr Graham Ogle, LFAC General Manager, “and the impact their donation will have on the lives of disadvantaged young people around the world who live with diabetes”. Allocated to LFAC’s expansion in new sites, the donation will subsidise the provision of adequate insulin, blood glucose test strips and other supplies that are critical to ensuring the survival of children and youth with diabetes.