The World Diabetes Day campaign is led by the International Diabetes Federation and its member associations. Created by the Federation and the World Health Organization in 1991, World Diabetes Day is an official United Nations Day. The campaign draws attention to issues of paramount importance to the diabetes world and keeps diabetes firmly in the public spotlight. The campaign is represented by a blue circle logo that was adopted after the passage of the United Nations Resolution on diabetes. The blue circle is the global symbol of diabetes and signifies the unity of the global diabetes community in response to the diabetes epidemic. World Diabetes Day is celebrated every year on November 14. This year sees the first of a five-year campaign. Phil Riley and Kerrita McClaughlyn report.