Working for a joint cause, collectively facing the same challenges, has been a uniting force for the Norwegian NCD Alliance. The Scandinavian allegiance was inspired by the global NCD Alliance founded by IDF . The links between diabetes and cardiovascular diseases have made cooperation between diabetes and heart organizations imperative. But bringing cancer and respiratory health into the campaign broke crucial new ground. Duringthe spring of 2010, Diabetes Association Norway invited the other major Norwegian NCD-representative organizations to join a coalition working to bring NCDs to the attention of the nation and beyond. The Norwegian Cancer Union, the Norwegian Heart and Lung Patient Organization and Norwegian Health Association now stand shoulder to shoulder in the Alliance. Bjørnar Allgot shines a light on the origins of the Norwegian coalition.