BRUSSELS. April 16, 2012
Over 120 world leaders from the UN, governments, private sector and NGOs have released a blueprint for action around the diabetes epidemic. The International Diabetes Federation (IDF) estimates that unless rapid action is taken, one person in ten will have diabetes by 2030*.
The Dubai Blueprint, a product of IDF’s World Diabetes Congress in Dubai, is the first concrete step taken collectively by the private sector to tackle diabetes since the UN Summit on Non-communicable Diseases (NCDs) last September.
It contains a Declaration based around the unique contributions the private sector can make in the following areas:
• Production: Produce and promote healthy foods, including taking action to reformulate products,
follow labelling standards and reduce salt in the food industry;
• Responsible marketing: Implement WHO recommendations to reduce marketing of unhealthy foods and non-alcoholic beverages to children;
• Employment: Promote workplace wellness, including establishing tobacco-free workplaces,
healthy working environments, and health insurance plans;
• Innovation: Improve access and affordability for medicines and technologies.
“Only by combining public, private and people can we deliver the necessary actions to combat the diabetes epidemic” said Jean Claude Mbanya, President of IDF, “the Blueprint will be a practical tool for future action on diabetes in all sectors and will inspire the current dialogue on multi-sectoral partnerships”.
IDF is hoping that the Blueprint will also directly influence ongoing WHO consultations on NCDs and lead to the creation of a Global NCD Partnership housed with a UN agency.
The International Diabetes Federation (IDF) is an umbrella organization of over 200 national diabetes associations in over 160 countries. It represents the interests of the growing number of people with diabetes and those at risk. The Federation has been leading the global diabetes community since 1950.
For more information on this topic or to schedule an interview with Jean Claude Mbanya, IDF President, please contact firstname.lastname@example.org  or call +32 496 12 94 70
Full Dubai Blueprint available here 
*Based on IDF’s Diabetes Atlas, 5th edition. Available here http://www.idf.org/diabetesatlas/