Over 50% of the world’s population is under 30. This group contribute around 5% to the global diabetes population – and their numbers are growing fast. Yet the needs of young people with diabetes often go unnoticed. Older generations overlook youth at our peril. In the words of Kofi Annan, “a society that cuts itself off from its youth severs its lifeline." Given the corrosive effects of inadequately managed diabetes on societies and economies worldwide, the need for diabetes advocacy involving an engaged and informed youth section has never been more important. The International Diabetes Federation has recognized that young people generally and youth activists in particular have a crucial role to play within the Federation and its Member Associations.