The World Diabetes Day 2013 campaign marks the fifth and final year of the 2009-2013 campaign on “Diabetes education and prevention.”
Diabetes is one of the major health and development challenges of the 21st century. There are currently 371 million people living with diabetes and another 280 million are at high risk of developing the disease. Half a billion people are expected to be living with diabetes by 2030. Diabetes and its complications are largely preventable and there are proven, affordable interventions available. Everyone is concerned and everyone has a role to play in helping to turn the tide of diabetes to protect our future.
The slogan of the campaign is:
DIABETES: PROTECT OUR FUTURE
The 2013 campaign will look to inspire and engage local communities to promote and disseminate simple education and prevention messages and organise activities to strengthen recognition among the public that diabetes is a global health threat with serious and far-reaching consequences that affect us all. From the local to the global level, the campaign will also reinforce the importance that a multitude of small and simple actions can make to achieving meaningful outcomes for people with diabetes and those at risk.
There are four key messages for the campaign:
- World's Most Populated Countries: 1. China 2. India 3. DIABETES 4. USA 5. Brazil
- 1 in 2 People with Diabetes Don't Know They Have It: Are you at risk?
- Diabetes: Know the Complications
- Diabetes: Don't Discriminate