Act on Diabetes. Now.
The World Diabetes Day 2011 campaign marks the third year of the International Diabetes Federation's five-year focus on "Diabetes education and prevention," the theme chosen for the period 2009-2013.
2011 is a milestone year for the over 300 million people living with diabetes.
With the first-ever UN High Level Meeting on Non-communicable Diseases in September, World Diabetes Day will provide the platform to cement the decisions and outcomes coming from global decision-makers. At the same time, World Diabetes Day will provide impetus and inspiration for the diabetes community when they gather for the World Diabetes Congress in Dubai in December.
The slogan chosen for this year's campaign is: Act on Diabetes. Now.
Five key messages have been developed to inform the outputs and deliverables of the 2011 campaign:
- Diabetes kills: 1 person every 8 seconds, 4 million people a year
- Diabetes doesn't discriminate: all ages, rich and poor, all countries
- Diabetes can no longer be ignored: 4 million lives lost a year,1 million amputations a year, millions lost in income andproductivity
- Life-saving care, a right not a privilege: education,medicines, technologies
- Choose Health: demand healthy food and environments, keep active, eat well. You can make a difference.
Over the course of the next six months until November, you will be able to able to see and hear more messages from our President highlighting the key messages and activities of the campaign.
New this year
Participative video: How are you acting on diabetes?
This year we are calling on people around the world to show and tell us how they are "Acting on Diabetes. Now". We want you to send in a 5 to 10 second video that will be showcased on a special platform on the World Diabetes Day website -
www.worlddiabetesday.org . The individual video with the most "likes" will win a free registration to the World Diabetes Congress  in Dubai, 4-8 December 2011.
We encourage everyone to take part by sending us an inspiring message while using and promoting the blue circle, the global symbol of diabetes. The platform will be launched shortly.
Click campaign: Essential care for all people with diabetes
Earlier this year we launched our click campaign focusing on one of the key asks outlined in our "Call to Action on Diabetes": Essential care for all people with diabetes.
Our goal is to reach over one million clicks by the time of the UN Summit.
We need your support to make this goal a reality. Share and promote our banners on your website or blog and use social media to inform your friends and contacts about the campaign. You can do this by using our icons to promote the campaign on your Facebook page or Twitter account, sending the webpage link by e-mail, or copy/pasting the HTML code on your website.
Visit www.idf.org/I-agree  to find out all the details about the campaign. All information and banners are available in Arabic, English, French and Spanish.
WDD 2011 materials
A selection of new materials will be made available this year to promote the theme and key messages of the campaign:
- Posters to showcase the five key messages and place diabetes firmly in thepublic spotlight in the run-up to the UN Summit in September.
- A Glycaemic Index Wheel aimed at educating people with diabetesand the general public about this system for classifying carbohydrate-containing foods according to how fast they raiseblood glucose levels inside the body. The wheel will display foods from different regions and be made available in print form and as an interactive online application for different platforms.
- Blue Circle awareness bracelets with the slogan of the campaign"Act on Diabetes. Now."
- The campaign website will be enhanced with an online advocacy toolkit consisting of various components that will enable you to engage your local decision-makers to take action on diabetes.
All these materials will be featured on www.worlddiabetesday.org  along with the other promotional items of the 2009-2013 campaign.
Keep on shining a light on diabetes
Thanks to your efforts, in 2010 over 900 monuments and buildings in 84 countries lit in blue on 14 November to raise awareness of diabetes and World Diabetes Day. As a result of the continued popularity of this initiative, it will continue to be a core component of the World Diabetes Day campaign. This year, we will continue to encourage you to use the blue lightings as the centre for all World Diabetes Day-related grass-roots activities and events, reinforcing the link between the colour blue and diabetes, and strengthening recognition of the Blue Circle as the global symbol of diabetes.
To strengthen grass-root advocacy, we also invite you to associate a blue lighting with a signature campaign for the recently published IDF International Charter on the Rights and Responsibilities of People with Diabetes [http://www.idf.org/idf-charter-promotes-rights-people-diabetes] , a landmark document that acknowledges that people with diabetes can play an essential part in confronting the diabetes epidemic if they have the rights and responsibilities to act as equal partners with healthcare providers and governments.
Find out how to go about lighting a building in blue . If you have already managed to secure a lighting, share it with us at [email protected] .
Advocacy to action: the road to the UN Summit
Know your rights: April saw the launch of key resources for anyone involved in diabetes advocacy. IDF's "International Charter of Rights and Responsibilities of people with Diabetes "
outlines the right to care, the right to information and education and the right to social justice. The document recognizes that people with diabetes have the right to lead a full life without suffering from discrimination when in education or at work. Feel free to spread the word. Read it and own it.
Build your campaign with our tools: The Advocacy Toolkit  comprises every resource you need for effective advocacy in the run-up to the September UN Summit in New York. It includes an overview of the Summit and a guide on how to reach your audience, establish partnerships and engage the media. The Toolkit provides guidance for World Diabetes Day to help ensure you keep the momentum going after the UN Summit. Finally, the nuts and bolts of the toolkit include the Charter, key messages, sample letters and press releases, presentations, and much more. Get involved. Build your effective campaign now.
Follow the campaign
There are several ways you can keep up-to-date with information on World Diabetes Day :
- Join the over 10,000 fans who follow the campaign regularly on Facebook by liking our World Diabetes Day page . We'll be posting regular messages and initiating discussions. We encourage you to share your thoughts and opinions with us as the campaign unfolds.
- Get regular bite-size news, facts and figures about diabetes,World Diabetes Day and IDF by following us on Twitter .
- Visit our YouTube channel  to see all our latest videos and podcasts. Make sure to watch our recently launched animated video "Act on Diabetes. Now." [http://www.youtube.com/watch?v=ULVsbP2Chpo&feature=related]  which brings four headline messages to the world from the diabetes community.
Official World Diabetes Day partners
World Diabetes Day is a multi-stakeholder partnership. All partners contribute to ensure maximum exposure for the campaign and promotion of the political will that is required to improve diabetes care and prevention worldwide. Each year, our partners
organise a variety of initiatives celebrating World Diabetes Day, involving their employees and communities around the world.
The International Diabetes Federation is pleased to have the support of the following partners for World Diabetes Day 2011:
- Bayer Diabetes Care
- Becton Dickinson
- Boehringer Ingelheim
- Boston Scientific
- Bristol-Myers Squibb
- Kuwait Finance House
- Lilly Diabetes
- Merck Sharp & Dohme
- Novo Nordisk
- Takeda Pharmaceuticals International