The International Diabetes Federation is engaged in a global strategic plan to raise awareness of diabetes. One of the principal tools to help unite awareness-raising efforts worldwide is IDF’s World Diabetes Day campaign. Spread over 12 months, the campaign climaxes in the World Diabetes Day celebrations that take place on or around 14 November. World Diabetes Day offers a unique opportunity for the global diabetes community to celebrate the lives of people with diabetes and raise awareness of the condition among the general public and healthcare decision makers.