Communication

English

Make more noise: forging links with the media

Opinions are divided as to the positive and negative aspects of the growth in the reach and power of the media. Good or bad, the dramatic evolution of the media has undoubtedly created some interesting opportunities for campaign and advocacy organizations that wish to develop links with the media in order to spread their message. Stijn Deceukelier looks at ways in which diabetes associations can maximize contacts with the media.

World Diabetes Day: a holistic approach to raising awareness

World Diabetes Day (WDD) is the focus of the principal global awareness campaign of the diabetes world. The events of 14 November widely contribute to raising awareness of the considerable human and societal costs of a health condition which, despite affecting around 200 million people around the world, is often inadequately addressed or indeed ignored. In this article, Lorenzo Piemonte reports on the growing significance of this key date in the diabetes calendar.

IDF position statements: a call for action

The IDF Executive Office in Brussels is the focus of numerous requests for information about diabetes issues. These come from a range of sources, including the governments, industry, the media, Member Associations, and people with diabetes. The IDF staff and Officers are regularly asked to explain the position of the Federation with regards to subjects such as tobacco smoking or obesity. Information produced or gathered by IDF is processed into press copy or reproduced to support diabetes campaigns.

Exploring the world mythology of diabetes

Myths are defined on the one hand as traditional stories concerning the early history of people or explaining a natural or social phenomenon; alternatively they represent a widely held but false belief. There are many half-truths, exaggerations and distortions of reality surrounding diabetes which fall into both of these categories. Myths, often passed from generation to generation as oral history, represent a link between the past and present generations. As such, they often contain elements of the truth.

Sisters Together: move more, eat better, prevent diabetes

Populations around the world are getting fatter. People of all ages are showing signs of diabetes and other conditions which are associated with being fat. It has been found that people of African, Asian and Hispanic origins are at particularly increased risk from obesity and obesity-related conditions such as diabetes. Due to a variety of cultural and socio-economic factors, women from these populations seem to be at especially high risk from the dangers of overweight.

Electronic communication: improving patient-centred care in Scotland

In this article, Alistair Emslie-Smith reports on the considerable improvements to diabetes care which are offered by the Diabetes Audit and Research in Tayside Scotland (DARTS) system. This initiative serves as a register and database for all diabetes care activity across the region. DARTS offers a wide range of resources for people with diabetes, health professionals, and those with an interest in the condition.

The logic and ethics of partnership

President's editorial

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