The World Diabetes Day 2011 campaign marks the third year of the International Diabetes Federation's five-year focus on "Diabetes education and prevention," the theme chosen for the period 2009-2013.
2011 is a milestone year for the over 300 million people living with diabetes.
With the first-ever UN High Level Meeting on Non-communicable Diseases in September, World Diabetes Day will provide the platform to cement the decisions and outcomes coming from global decision-makers. At the same time, World Diabetes Day will provide impetus and inspiration for the diabetes community when they gather for the World Diabetes Congress in Dubai in December.
The slogan chosen for this year's campaign is:
Act on Diabetes. Now.
Five key messages have been developed to inform the outputs and deliverables of the 2011 campaign:
- Diabetes kills: 1 person every 8 seconds, 4 million people a year
- Diabetes does not discriminate: all ages, rich and poor, all countries
- Diabetes can no longer be ignored: 4 million lives lost a year, 1 million amputations a year, millions lost in income and productivity
- Life-saving care, a right not a privilege: education, medicines, technologies
- Choose Health: demand healthy food and environments, keep active, eat well. You can make a difference.