Raising awareness

World Diabetes Day (WDD) is celebrated every year on November 14. The campaign is led by the International Diabetes Federation (IDF) and its member associations. It engages millions of people worldwide in diabetes advocacy and awareness. The global diabetes community including IDF member associations, diabetes organizations, NGOs, health departments, civil society, individuals and companies develop an extensive range of activities, tailored to a variety of groups.

Here is a list of different ways you can join the campaign and raise awareness of diabetes in your community:

Take a Step for Diabetes: The World Diabetes Day 2013 campaign is engaging people in the diabetes cause by encouraging them to make a symbolic donation of steps accrued through various activities. A step is considered to be any activity that helps promote diabetes awareness, improve the lives of people with diabetes, promote healthy lifestyles or reduce one’s individual risk of developing diabetes. Steps are submitted on our online platform and count towards reaching a target in support of the 371 million people living with diabetes.

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Pin a Personality: The blue circle is not globally recognised. It should be! We have launched the 'Pin a Personality' campaign to increase recognition of the blue circle as the symbol of diabetes awareness. The concept is simple: identify a personality in your town or neighbourhood who you think would help profile our blue circle to a wider audience, ask him/her to wear the blue circle pin, take a picture and post it on the WDD Facebook or Twitter page. Your personality could be a local celebrity, a politician, a teacher, a chef, or your gym instructor.

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Blue Monument Challenge: light iconic monuments and buildings in your town or city in blue to raise diabetes awareness.

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Organise a physical activity: walk, cycle ride, aerobic workout, hula hooping, flash mob or dance.

Organise a flash mob for diabetes in a public place in your town or city.

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Form a human blue circle: a simple activity with a great visual impact that can be organized as an individual activity or as part of a bigger event.

Wear blue throughout November and ask your friends, family, and colleagues to join you.

Share our online resources: promote the campaign materials - posters, videos, web banners, Blue Circle Test - by including links to or embedding them on your websites or webpages.

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Display the campaign posters in your home, workplace or in a public place.

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Purchase World Diabetes Day merchandise and raise awareness of the blue circle - the global symbol of diabetes.

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Promote the campaign on your website, blog or forum by creating a WDD section with information about local events and other campaign information.

Promote the campaign among your Facebook and Twitter friends.

Promote the blue circle - the global symbol for diabetes - and/or integrate the colour blue into your local diabetes and WDD promotional materials, activities, and communications.

Identify local heroes that are active in promoting the diabetes cause to provide inspiration and a positive role model for people with diabetes around the world.

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