In September 2011, the YLD logo competition was launched to select a unifying symbol for the programme. The competition attracted 15 entries from young leaders all over the world and all participants in the programme were invited to vote for their favourite logo on the YLD website. The winner was Claudia Labate from Brazil. Claudia is 23 years old and has worked closely with the Juvenile Diabetes Association of Brazil (ADJ) since 2009, where she is currently responsible for social media. She has also co-authored a children’s book on diabetes, which will be published at the end of November 2012. Here is Claudia’s explanation of what her logo stands for:
The logo has 7 colors, representing the SEVEN CONTINENTS on earth.
Emerging as if it is blooming and not closed to show that the YLD is not something closed, but open minded to new definitions of what is diabetes and how we can help people with diabetes.
Of a lamp referring to IDEAS, INSIGHTS, INNOVATION, LIGHT…those were concepts of the group I imagined while thinking about the logo briefing. The green and the blue shape shows CARE. The purple (color of mystery) refers to MYSTERY of what the future will bring us. The pink image is half a HEART (turned 90º), and when this heart comes into contact with the blue circle we get orange, which represents ENERGY.
Throughout the design process, I asked my friend that all of the words below should be represented: HAPPINESS - When you look at it, BEAUTY THROUGH DIVERSITY/HETEROGENEITY - It should be beautiful because different things are being put together. In this case a group that includes individuals of differing ethnicities, cultural backgrounds, religious and political beliefs, sexes and ages. HOLISTIC - I wanted the logo to be something that communicates it´s about diabetes, but not something directly related to diabetes, therefore no needles, no numbers, or symbols from the “diabetes world” etc. This was done to help promote a more HOLISTIC view of what our impact means to the world.